Brief
Ember is an established name in temperature-control technology. They create beautiful ‘smart mugs’ that use cutting-edge design and intricate micro-components to keep drinks warm on the go. They asked us to help launch a brand new product — a baby bottle — in a way that drew attention to the technology inside.
Approach
We developed a simple concept around the advent of this technology, positioning the Ember bottle as a ‘new dawn’ in infant feeding. This informed our visual idea — an exploration of the exploded bottle as the surrounding light changed from the rich orange of sunset to the clear blue of a brand new day. To this we added a subtle sci-fi twist, lightly referencing Kubrick’s 2001 as we explore the product features in woozy zero-g.
Impact
The film went live across a broad range of media channels in March 2022, unveiling this brand new incarnation of Ember’s temperature-control technology. It positions Ember as a premium technology brand and a cutting-edge leader in infant care.