The Mill was asked to create a film for the #HotChips2024 conference that featured the IBM Telum II Processor and IBM Spyre Accelerator. These chips are designed to unlock capabilities for enterprise-scale AI, including large language models and #GenAI.
To convey the innovation behind these chips, The Mill crafted cinematic 3D animations that immerse viewers in the intricate inner workings of the Telum II Processor and Spyre Accelerator. The film focuses on macro-level renders, illustrating the intricate architecture that allows these processors to power massive datasets and complex AI computations in real time. Each layer and circuit comes to life through detailed lighting and dynamic camera movements, symbolizing the rapid data processing and AI-driven insights these chips make possible.
Our focus was on visually illustrating how these two technologies work in harmony to deliver unmatched AI acceleration. By combining sleek, high-tech visuals with dynamic animations, we showcased how Telum II and Spyre seamlessly collaborate to enhance deep learning.
Art Director, Thomas Heckel
The campaign emphasized the synergy between the processor and the accelerator, highlighting their ability to deliver faster insights and unlock new AI use cases, like fraud detection. We brought to life the power of these two technologies working together, visually representing IBM’s vision of real-time AI acceleration and innovation.
