Brief
Bring an iconic brand forward to the vanguard of production technology with a studio-based virtual production to help unveil the highly-anticipated, all-electric Ford F-150 Lightning Truck.
Approach
To preserve the confidentiality of this high-profile release, Chrome Productions and The Mill teamed up to use the latest in LED screen virtual production technology, with the goal of enabling Ford to shoot in multiple virtual locations, all on one controlled set. Unreal Engine was used to build four fully CG environments to highlight the F-150 Lightning’s features and design in a variety of settings following a commercial film production on a state-of-the-art XR stage, executing multiple deliverables in an accelerated timeline.
Impact
Four showcases ranging from 30-seconds to 1-minute in length, each with different highly realistic real-world environments that launched during Ford’s live reveal event, allowing Ford to launch the new model in total secrecy.
