Brief
W Magazine introduced The Mill to influential fashion director Steven Klein to help bring his vision for the biggest cover issue of the year to life.
Approach
Working closely with Klein, The Mill developed an augmented reality experience featuring a “talking” cover, as well as a series of short films, interactive features, and AR-enhanced fashion portfolios.
Impact
The W Magazine September Issue was one of the biggest editorial highlights of the fashion calendar – reaching fashion and technology audiences alike.