Schick – Hydro Robot

Mill+ joined forces with JWT to create an action packed Super Bowl spot advertising the new Schick Hydro Razor. Director…
Schick "Hydro Robot"
Case Study

Mill+ joined forces with JWT to create an action packed Super Bowl spot advertising the new Schick Hydro Razor.

Director Ben Smith led a team of VFX artists to immerse themselves in the world of robotic design, and craft a robot that reflected the slick and sleek features of the Hydro Razor.

Reminiscent of a Hollywood blockbuster, with the added comic touch of a mundane bathroom setting, this epic dual of razors was brought to life using a range of visual techniques.

Credits
Credits

Agency
Agency: J Walter Thompson
Producer: Philip Schneider
Creative Director: Billy Faraut
Account Director: Erik Wagner
Business Director: Ariel Stern
Executive Creative Director: Sarah Barclay

Production
Production: Mill+
Director: Ben Smith
Executive Producer: Zu Al-Kadiri
Producer: Nic Barnes
Director of Photography: Adam Carboni
Production Supervisor: Tia Perkins
Production Coordinator: Andre Slaughter

Editorial
Editing Company: The Mill
Editor: Charlotte Carr

VFX & Design

VFX & Design: The Mill
Producer: Colin Moneymaker
Shoot Supervisor: Jeff Lopez
2D Lead Artist: Kyle Cody
3D Lead Artist: Jeff Lopez
2D Artists: Yoon-Sun Bae
Lead CG Lighter: Yong Chan Kim
3D Artists: Paul Liaw, Alex Allain, Christine Kim, Dave Barosin, Eric Lane, Goran Ognjanovic, Ivan Joy, Justin Diamond, Nick Couret, Olivier Varteressian, Ren Hsien-Hsu, Tim Kim, Todd Akita, Tom Cushwa, Xuan Seifert, Navdeep Singh
Design: Sally Reynolds, Pierce Gibson, Ian Bradley
Concept Development: Kurt Kaufman, Paul Liaw, Mark Yates

Colour
Colour: The Mill
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Fergus McCall

Sound
Sound Mix: Sonic Union
Producer: Steve Rosen
Sound Effects: Henry Boy, Bill Chesley

Speak to Us About Our Work