In this collaboration with Corcept, and Directors, Left Shoe Lost, we created adorable felt puppets to spread an important message- CHECK YOUR CORTISOL LEVELS.
Screenshot
As soon as we received the creative from the agency, we fell in love with the concept featuring an adorable felt character. We had no doubt from the beginning that we could bring this to life with stunning visuals. The challenge, however, was finding the right balance for how the string should behave, as it represents the core aspect of the concept—Cortisol. We had to go back and forth a bit to find the perfect balance for how puppeteered our hero character needed to be while animating in this stop-motion world.
We also paid extra attention to the details, not just on the characters but also on the props and environment. Since it was supposed to look like a stop-motion set, we went through multiple rounds of execution, finding the right amount of bevel, texture, and material to ensure everything fit seamlessly into the world we created.
Creative Director, Yongchan Kim
Concept Art
STORYBOARDS
CHARACTERS
ENVIRONMENTS
