Bibigo – Live Delicious

We teamed up with W+K Tokyo, London based production company Prettybird, and Argentinian director Lucrecia Taormina (did we say it…
Bibigo "Live Delicious"
Case Study

We teamed up with W+K Tokyo, London based production company Prettybird, and Argentinian director Lucrecia Taormina (did we say it was global?) to create this lively, foot-tapping, 60 seconds of pure culinary joy.

In the film, which is going out over several markets including China, US, UK, Japan, Germany and of course Korea, we see three separate households, who love nothing more than to dance the night away as they prepare their delicious bibigo food.

To give each home a unique vibe, we created matte paintings for each exterior environment. From a Japanese residential street, to a New York Greenwich Village apartment, to a beautiful towering building in a modern metropolis. Each home had a view to match the personality of its inhabitants.  The opening apartment exterior was built entirely in CG, including interiors through the windows of other apartments to give the building life and variety.

The infectious music track ties it all together, and after one watch you’ll be singing it in your head over and over, and you’ll probably feel hungry too.

Credits
Credits

Credits
Client

Client: Bibigo
Head of Global Bibigo Brand Group: Shawn Park
HQ Marketing Brand Group: Min Kang
Agency
Agency: Wieden+Kennedy Tokyo
Chief Creative Officers: Ian Toombs &Vivian Yong
Creative Director: Dan Norris
Creative Director: Ray Shaughnessy
Art Director: Jane Kang
Copywriter: Max Cameron
Producer: Elisha Lai
Brand Director: Ara Jo
Producer Stills: Siyun Kim
Production Company
Production Company: PRETTYBIRD UK
Director: Lucrecia Taormina
Photographer: Lucrecia Taormina
Executive Producer: Juliette Larthe
Head of Production: Fiona Bamford-Phillips
New Business Rep: Mia Powell
Head of Creative: Tom Manton
Executive Producer: Paulette Caletti
Senior Producer: Cindy Burnay
Production Assistant: Enrique Da Silva
Local Production Company
Local Production Company: Passion Pictures Bangkok
Exec Producer: Beryl Anne Tan
Line Producer: Narii Apichaimongkol (Naree)
Production Manager: Kritthacha Kornchee (JJ)
Production Coordinator: Akanit Rattanamanee (Pla)
Production Assistant: Zaruntus Ammaraparn (Meaw)
1st AD: Teetawat Suntiparpluacha (Maek)
DOP: Simon Chaudoir
1st AC: Sithi Chernaugsor (Boy)
2nd AC: Theeraset Charaemram (View)
Steadicam: Watcharawit Ya-inta (Koon)
Qtake playback: Thatchakorn Dechaphanomporn (Mint)
DIT / Live Grade: Thianrawee Temcharoensuk (Thian)
Gaffer: Maitree Wannachot (Tumb)
Choreographed by: Chayanuch Akjiratikarl (Egg) / Chanchana Akjiratikarl (Out) @passionfruitdna
Production Designer: Pallop Chomthaworn (Gai)
Stylist: Punda Simtrakul (Pie)
Makeup Artist: Zazee Anchisa (Zee)
Hair Stylist: Yoshi Pakin (Yoshi)
Food Stylist: Duang-tithi Claewplodtook (Duong) / Supakit Prasomsuk (Pond)
Location Manager: Thitiphan Mongkolnimitying (Pook)
Editorial
Edit Company: Trim
Editor: Ross Hallard
Assistant Editor: Lorna Searl
Offline Producer: Polly Kemp
Casting
Casting Director: Parichad Wisetpanich (Pla)
Casting Assistant: Anchisa eksirimeteekul (Few)
Besties: Piyawan Atsawasinsap (Bell), Nathaporn Kosolpothisup, Izabel Bartholomew
Work Woman: Anna Goriainova
Dog: Rova
Family: Thawatchai Osathanon (Tony), Pemika Ratsameechawalit (Oat), Natacha Srichai, Sirinut Apijundet (Joseph), Pongsathorn Sribongkod (Boss), Anchalee Visavacheevinanan (Ann)
VFX
VFX: The Mill
Executive Producer: Jamie Loudon
VFX Producer: Lucia Chen
VFX Supervisor: Schalk Van der Merwe
Flame Artist: Andrew Kang
Comp Lead: Jiabin Cao
Comp Artist: Anton Zheltiakov
Comp Artist: Sally Lu
Comp Artist: Zhisong Liu
Asset Lead: Simon Glas
Asset Artist: Iris Jiao
BGLR Associate Production Manager: Chitra Vinod
Production coordinator: Vinita Panwar
Matte Paint Lead: Radhakrishnan R
Matte Painting: Amrut Somashekhar Agasi, Shanmugavel V, Paresh Kumar Swain
Prep Supervisor: Nikhil Kumar
Paint Lead: Jaswan
Roto Supervisor: Sivakumar R
Roto Lead: Mahendranatha Reddy
2D artists: Athul Prakash A, Bairi Rakesh, Ganji Ravi Kumar, Kandala Maniteja, Prakash Soundran, Praneet Vivek Borkar, Rajendra Sunil Bhosle, Sai Kiran Kakaraparthi, Sangeetha M, Yellamilli Sai Hari Sandeep, Suresh Pitchuka, Gowthaman N, Nilesh Patil, Aditya Prasad Panda, Aditya Shrikant Salunkhe, Ajay Kumar, Anilkumar Chauhan, Bhushan Sanjay Tawade, Bikash Kalita, Jaydeep Rajendra Jadhav, Kamlesh Chauhan, Laxman Nathuram Bodere, Michael Madhukar Alhat, Nilesh Ravindra Sutar, Prasad Ghadigaonkar, Ravikumar Sharma, Roshan Gawand, Santosh Kondiba Lokhande, Shubham Rampratap Savita, Tribhuwan Kumar, Tushar Suresh Bhat
Tracking Lead: Elangovan Ganeshan
Tracking: Sayed Hussain
Colour
Colourist: Luke Morrison
Colour Producer: Olivia Jessop
KV Production
Photographer: Kachain Wongleamthong
Producer: Suwanee Suwanseangroj, Ratanasukan Pibulpanuwat, Wasinee Reanracha
Photographer Assistant: Kolayuth Kumvapee, Cherdsakul Suetae, Somsanith Phonhalath
Digitech: Suthep Chantasiri
Retouch: amana inc.
Sound and Music
Sound Design Company: Aumeta
Sound Designer: Seb Bruen
Music & vocal supervision: Three Peaks Music
Musical Artist: Oscar Scheller
A&R Manager: Fin Kemp

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