To celebrate the end of year 2021, Dior wanted to pay tribute to its mythical know-how by honouring its products and in particular its ancestral perfumes such as Miss Dior, Sauvage and Dior J’adore. With these films, the famous Fashion House announced the launch of its collection The Atelier of Dream and its limited edition packaging.
As Christian Dior once said, “After women, flowers are the most divine creations.” In the image of his admiration for nature, our teams created a magical universe in midnight blue and gold tones. In this magical floral setting, the radiance of the bottles is reflected in the foliage of the Dior tree planted at the Avenue Montaigne headquarters. The creation of the two films required the modelling of each organic element, the products and the building of the private mansion.