The Mill Collaborates with Riff Raff and Adam & Eve to Showcase Eurostar’s Burgeoning Network. A one-of-a-kind campaign that utilises various artistic styles to beautifully highlight the contrasting personalities of our favourite European cities.
The collaboration between The Mill, Eurostar, Riff Raff, and Adam & Eve resulted in a careful curation of artists, each chosen for their unique style that perfectly matched the destination they were tasked to depict. Together, they crafted illustrated versions of our leading ladies, infused with the distinctive personality of the destinations they represent.
The Mill’s Design Lead, Matthew Ben Campbell dives into a little more detail on the design process;
"The design process demanded meticulous attention to every detail. Balancing the artists' style, likeness of character, the representation of each of destination and the needs of the brand was challenging but extremely rewarding.
Once the foundations had been laid, with the backgrounds and styleframes signed off, 2D animation could begin. Here, we managed to get an incredible amount done in a short space of time. Our stars needed to be fully animated, backgrounds extended at times and, of course, various lighting effects added to each shot, all while maintaining the tone and style set by the director and artist.
The final result offers a wealth of captivating moments. I highly recommend rewatching it multiple times to fully savor its beauty and artistry."