Fridge Raiders – Get The Day Done

Working with Saatchi & Saatchi, The Mill delivered this weird and wacky campaign film for Fridge Raiders to highlight the…
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Fridge Raiders "Get The Day Done"
Case Study

Working with Saatchi & Saatchi, The Mill delivered this weird and wacky campaign film for Fridge Raiders to highlight the role that the real chicken snack plays in people's busy lives, helping them to do more.

Part of an integrated campaign, going live across TV, VOD, OOH and socials, the film features a festival worker preparing to tackle the post festival clean-up. Thanks to our wonderful VFX team, litter and debris stretch as far as the eye can see, while thunder clouds storm ominously overhead. Tired and a little worse for wear, one of the three starts to literally sink into himself at the prospect of the clear up. Thankfully, there’s Fridge Raiders on hand to pull out him out his own dread, the sun comes out and the clean-up can commence!

Credits
Credits

AGENCY: Saatchi & Saatchi London
CCO: Franki Goodwin
EXECUTIVE CREATIVE DIRECTOR: Paddy Fraser
CREATIVE DIRECTOR: Michael Thomason
COPYWRITER: Katy Stanage, Joseph Arnold
ART DIRECTOR: Alice Marani, Chihiro Sato
AGENCY PRODUCER: Josephine Roloff
DESIGNER: Maarit Koobas
EXECUTIVE STRATEGY DIRECTOR: Sam Wise
PLANNING DIRECTOR: Polly Goodman
MANAGING PARTNER: Humphrey Taylor
ACCOUNT DIRECTOR: Joe Dowson
SENIOR ACCOUNT MANAGER: Tamara Sirandula
MEDIA BUYING AGENCY: Densu
MEDIA PLANNER: Ciara Duffy, Jolene Timlin, JulieAnn Nolan

PRODUCTION COMPANY: Stink Films
DIRECTOR: Felix Brady
PROD CO EXECUTIVE PRODUCER: Solana Keenan
PROD CO PRODUCER: Andrew Rawson

EDITING COMPANY: Trim Editing
EDITOR: Liv Ay
POST PRODUCER: Tatyana Alexandrl

POST-PRODUCTION COMPANY: The Mill London
CREATIVE DIRECTOR: Tom Luff
2D LEAD: Matt Mcdougal
DMP LEAD: Yit Sanalan
EXECUTIVE PRODUCER: Clare Melia
SENIOR PRODUCER: Chloe Ensor
PRODUCTION ASSISTANT: Ellie Georgiou
COLOURIST: Alex Gregory
EXECUTIVE PRODUCER: Charlie Morris

POST-PRODUCTION COMPANY: The Mill Bangalore
ASSOCIATE PRODUCER: Archana Venkatachalam
PRODUCTION COORDINATOR: Aditi Tiwari
ROTOSCOPING SUPERVISOR: Sivakumar R
ROTOSCOPING LEAD: Yogesh Ahire
ROTOSCOPING ARTIST: Ankit Shaw, Dilip Kumar Dwivedi, Gangula Janardhan Reddy, Hrushikesh Tarade, Jaydeep Rajendra Jadhav, Manu P S, Mayur Chandrakant Kothawade, Nilesh Kailash Netke, Nishanth Mariadhas, Rahul Prakash Srivastava, Ravi Kant Mishra, Rohan Sarkar, Santosh Kondiba Lokhande, Shamim Zamir Khan, Sudev S, Sudhir Balaram Jadhav, Suraj Kumar, Tribhuwan KumarVishal Kumar
PAINT SUPERVISOR: Noushad Kallingal
PAINT ARTIST: Dundi Sudhakar Reddy, Himanshu Sahai, Jayapradeeshwaran Abimanyu, Rohit Lama, Selvakumar Somasundaram, Suraj Vilas More, Vorsu Mahesh
TRACKING LEAD: Nikhil Kadam
TRACKING ARTIST: Rais Pinjari, Sushant Lavhande
DMP LEAD: Gowri Velusamy D
DMP ARTIST: Shounak Chandrashekhar Padhye, Sitaram Nilkanth Wankhede
COMP LEAD: Udaykiran Chowdary
COMP ARTIST: Sadik Bashir Tadavi

SOUND STUDIO: Factory Studios
SOUND ENGINEER: Dan Beckwith
SOUND PRODUCER: Beth Massey
MUSIC: Luke Hester
COMPOSER: Luke Hester
PRODUCER: Flossie Catling

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