Kwikfit – Reasons You’ll Drive Away Happy Every Time

Kwik Fit launched a campaign centred on a 60-second film directed by Harold Einstein through Outsider, known for his comedic…
Kwikfit "Reasons You’ll Drive Away Happy Every Time"
Case Study

Kwik Fit launched a campaign centred on a 60-second film directed by Harold Einstein through Outsider, known for his comedic style.

The campaign highlights Kwik Fit’s customer-friendly approach and advanced services such as ADAS sensor recalibration.

Working alongside VCCP, The Mill stepped in to create surreal elements, such as a second technician rolling inside a large tyre and showcasing the mobile fitting service, adding to the light-hearted tone.

Credits
Credits

Client: Kwik Fit

Agency: VCCP
Creative Director: Tony Hector
Associate Creative Directors: Dipesh Mistry & Drew Haselhurst
Managing Director: Roly Darby
Business Director: Danielle Durgan
Senior Account Director: Joe Humphries
Account Executive: Stella Wharmby
Planner: Harry Neale
Agency TV Producer: Rosie Good
Agency Creative Producer: Ariana Balsaras & Eleanor Hardy
Media Buying Agency: EssenceMediacom

Production Company: Outsider
Director: Harold Einstein
Editor: Dave Anderson @ Arcade
Executive Producer: Richard Packer
Producer: Joseph Taussig

VFX: The Mill London
Executive Producer: Louise Unwin
Producer: Sam Ashby
2D Lead: Chris Knight
2D Artists: Basim Kadhim

VFX: The Mill Bangalore
Associate Producer: Rushikesh Vijay Shelar
Production Coordinator: Aditi Tiwari
Cleanup Supervisor: Prajeesh E
Cleanup Lead: Mahesh Ravilla
CleanupTeam: Abhishek Deswal, Ashutosh Ramdas Prajapati, Baljinder Singh, Debashish Sarmah, Laxman Janardhan Pawar, Rahul Kumar, Selvakumar Somasundaram, Sukhwinder Singh, Vijay Mishra
MM Supervisor: Rajnish Sharma
MM Lead: Sagar Rana
MM Team: Nagendra R, Samsher Shaikh, Shreya Sanyal
Roto Supervisor: Prasanta Maiti
Rot Lead: Moumita Ganesh Pratihar
Roto Team: Hetal Agarwala, Kundan Sahu, Nilesh Kailash Netke, Nishanth Mariadhas, Pramod Kumar, Rajeeb Kumar Nayak, Shamim Zamir Khan
Comp Supervisor: Mayank Shekhar Tiwari
Comp Lead: Ragesh Ramachandran
Comp Team: Jhoshidh T

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