Renault – Pixels

In 2021, Renault exhibited the new 100% electric Mégane E-Tech at the IAA Mobility show in Munich. Affirmed by Renault Group CEO Luca De Meo, the vehicle highlights Renault's evolution towards sustainable mobility.  For its launch, Renault and its agency Publicis Conseil unveiled the film 'Pixels', a parallel between the vehicles of the old world and those of the new world featured by green energy. The film shows that the electric Mégane offers a pleasant driving experience while reducing its carbon footprint and noise emissions.