Mini – Nice to Meet You Again

Iconic British Automotive brand, Mini, celebrates the new all-electric MINI Cooper, Countryman and Aceman with a joyful campaign, directed by…
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Mini "Nice to Meet You Again"
Case Study

Iconic British Automotive brand, Mini, celebrates the new all-electric MINI Cooper, Countryman and Aceman with a joyful campaign, directed by Daniel Wolfe (with production company, Anorak).

Developed by MINI's creative team, Marketing Agency Media Monks and Creative Agency, Anomaly, with Post Production at The Mill, this global 360° campaign, which in addition to digital, also includes TVC, Print, OOH and Social. It takes place in a new visual world that gives MINI a completely new face.

Always unconventional and full of ideas, MINI is an automotive legend that inspires throughout generations. In the campaign films we see the familiar MINI Cooper and all new Aceman exploring a stylish and charming world, whilst the larger MINI Countryman is more adventurous and curious.

The cultural reintroduction of these all new electric cars called for out of the box thinking; a commercial free from the classic car ad visuals.

With Will Hooper and Bradley Fletcher's creative and art direction, The Mill concept designed the abstract 'pumps' to express product features, creating unique design moments within the films.

An extreme fisheye effect highlights how sensual, individual and playful the new MINI family is. The Mill's 2D Lead, Ed Taylor said, "working on this campaign was a pleasure, but certainly a challenge. My involvement in this project started in the early stages, to allow us to test the idea of combining elements from both fisheye and traditional lenses inside of live action footage to mirror the print campaign. These early tests helped us to lay the groundwork for such energetic commercials, that still stayed true to the print campaign."

Credits
Credits

Countryman and Cooper Credits

Client: BMW Mini

Production Company: Anorak
Director: Daniel Wolfe
Exec Producer: Christoph Petzenhauser
Producer: Felix Knabel & Tim Peters

Agency: Media Monks
Exec Producer: Thomas Bartl
Senior Producer: Joern Thees

Creative Agency: Anomaly
Exec Creative Director: Joe Corcoran
Creative Director: Nikki Lindman
Account Director: Elizabeth Gloserova

Edit: Marsheen
Electric Cooper – Ben Crook
Electric Countryman – Rob Daglish
Producer: Harriet Cawley

Sound: 750mph
Sound Designer: Sam Ashwell

VFX: The Mill London
Creative Director: Dan Williams
Creative Design Director: Will Hooper
Art Director: Bradley Fletcher
Creative Development Lead: Rich Wheatley
2D Lead / VFX Supervisor: Edward Taylor, Sole Martin
VFX Supervisor: Johan Alfort
2D Assist: Pete Atack, Rafael Vormittag
CG Lead: Ed Shires
CG: Arnau Gilabert, Callum Austin, Roman Vrbrovsky, Tanjia Ljubimtseva, Laurent Giaume, Margaux Huneau, Giacomo Cavaletti
CG Design Lead: Sam Singleton
CG Design: Sifagul Keser, Alex Petrovsky, Andrei Poleshko, Dan Hoopert, Rachel Fernandes, Thanos Kagkalos, Matthew Campbell, Henry Foreman
Digital Matte Painting Lead: Yit Sanalan
Digital Matte Painting: Jiyoung Lee
Senior Producer: Kathryn Wigginton

VFX: The Mill Bangalore
Associate Production Manager: Archana Venkatachalam
Production Coordinator: Aditi Tiwari, Nividita Dakua, Raman Dhode, Shubham Prakash Gajare, Srinivas Bandi
Comp Lead: Amresh Kumar
Comp Artist: Adwait Atul Page, Akhil A S, Chandan Kamalakar Shete, Priyansh Gupta, Rakhahari Ghosh, Swaroop Krishnan R, Vishal Dadwal
Rotoscoping Supervisor: Prasanta Maiti, Sivakumar R, Kunal Bendke
Rotoscoping Lead: Mahendra R
Rotoscoping Artist: Abhay Singh Chauhan, Akhil Mohan, Amara Gokul Sainath, Anish Kumar, Bikash Kalita, Hetal Agarwala, Hrushikesh Tarade, Joslin Job Mathew, Maniraj G, Mayur Chandrakant Kothawade, Onkar Ghatage, Prabhakaran Murugan, Pramod Kumar, Raghvendra Singh, Ravi Kant Mishra, Satish Yadav, Shamim Zamir Khan, Shanu Soni, Shrikant Jadhav, Shubham Mokashi, Tanmay Bera, Vishvajeet Kocharekar
Prep Supervisor: Sugumar S
Prep Lead: Sachin R, Mahesh Putta
Prep Artist: Abdul labeeb K, Akshay Suresh Savardekar, Amit Karnik, Anil Kumar, Ankit Panwar, Arundeep R, Ashish Bhanage, Chetan Shelar, Dhundappa Kallappa Pattan, Dundi Sudhakar Reddy, Kamatham Pavan, Kanak Kumar, Laxman Janardhan Pawar, Manikandan Madhu, Mohammad Ghayasuddin, Mohit Ghai, Mohit Pal, Nilesh Patil, Prashant Kamble, Ritesh Patil, Sagar Dasgaonkar, Sangram Londhe, Sarika Jadhav, Shailesh Madhav, Sukhwinder Singh, Suraj Vilas More
Tracking Supervisor: Elangovan Ganeshan
Tracking Artist: Chetan Balasaheb Kadam, Tirupati Bhavani Shankar Derangula
Asset Lead: Nishant Kumar
Asset Artist: Animesh Gogoi, Sumit Yadav

Aceman Credits

Client: BMW Mini

Production Company: Anorak
Director: Daniel Wolfe
Exec Producer: Christoph Petzenhauser
Producer: Felix Knabel & Tim Peters

Agency: Media Monks
Exec Producer: Thomas Bartl
Senior Producer: Joern Thees

Creative Agency: Anomaly
Exec Creative Director: Joe Corcoran
Account Director: Elizabeth Gloserova

Edit: Marsheen
Editor: Ben Crook
Producer: Harriet Cawley

Sound: 750mph
Sound Designer: Sam Ashwell

VFX: The Mill London
Creative Director: Dan Williams
Creative Design Director: Will Hooper
Art Director: Bradley Fletcher
2D Lead / VFX Supervisor: Edward Taylor
2D Assist: Pete Atack
CG Lead: Margaux Huneau
CG Design: Andrei Poleshko, Jayden Kimpton, Sam Singleton, Sifagul Keser,
Digital Matte Painting Lead: Yit Sanalan
Senior Producer: Kathryn Wigginton

VFX: The Mill Bangalore
Associate Production Manager: Archana Venkatachalam
Production Coordinator: Aditi Tiwari
Comp Supervisor – Nanda P V
Comp Lead: Amresh Kumar & Ragesh Ramachandran
Comp Artist: Aasheesh Singh, Ashique T, Jeril C Joseph, Jhoshidh T, Pushpendra Singh Bhadauriya
Rotoscoping Supervisor: Sivakumar R
Rotoscoping Lead: Darshan H P & Kancherla Santosh Reddy
Rotoscoping Artist: Amit Kumar Shukla, Anish Kumar, Appu Gowda, Ashish Pilaji Gajbhiye, Gourish Bevoor, Makireddi Dasaradhudu, Prasad Thorve, Rohan Sarkar, Shaik Ravoof Basha, V Harish, Vijay Kumar Shukla
Prep Supervisor: Prajeesh E
Prep Lead: Jalander Madishetty & Mahesh Putta
Prep Artist: Abhishek Deswal, Aditya Kumar, Ankit Panwar, Bruno Roosewelt L, Kamatham Pavan, Kanak Kumar, Prasanna Kumar Mandavalli, Ramesh Basanna Vhataghonde, Rohit Lama, Sagar Dasgaonkar, Sikandar Shaikh, Sukhwinder Singh, Vijay Mishra

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